Content and Communications Lead required for an Accounting School in Dublin.

The Content and Communications Lead reports to the Head of Marketing and Communications and will work alongside the Admissions function who sit within the Marketing and Communications Department. This role will regularly collaborate with the Education team on programme and e-assessment delivery, in addition to Member Experience to maximise customer lifetime value.

Core objectives:

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• An ambassador for the school; you understand our mission and strategic priorities, and care about the needs of our members and students
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• Oversee the development and execution of campaigns which support the business strategy
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• Create product content (e.g., case studies, product videos, website copy) to articulate the benefits of our programmes to audiences
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• Build and manage a rich content calendar that attracts and informs qualified audiences to our owned media including website, blog posts, intranet, extranet, and social platforms
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• Optimise our marketing automation and lead nurturing processes through email, content, and social
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• Establish closed-loop analytics with Admissions to understand effectiveness of inbound marketing activity, and continually refine our process and message to convert customers
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• Develop and implement communication plans, ensuring appropriate delivery of key messages
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• Contribute to the ideation and execution of brand building initiatives
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Required qualifications:

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• A minimum of 5 years’ experience in a similar role with at least 2 years at Marketing Manager level
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• Preferred qualification: B.A. / B.Sc. degree in marketing / business / communications / English Literature
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• A dual-minded approach: You’re highly creative and an excellent writer but are also process-driven, can think scale, and rely on data to make decisions
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• Technical experience and good understanding of CMS and CRM systems; Google Analytics; and social media platforms
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• Experience working within a structured and commercial-driven environment in both B2B & B2C verticals
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Skills:

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• Excellent writing and copy-editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
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• Collaborator and team player, who succeeds at developing good working relationships
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• Ability to motivate and engender trust among customers and key stakeholders
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• An analytical mind and interest in using data to optimise marketing strategies, tactics, and messaging
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• Campaign management experience, with ability to work independently and manage multiple projects
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• Active and well-rounded experience in social media, with a command of each network and their best practices (both organic and paid)
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• Working knowledge of CMS and CRM systems
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• Lateral thinker who prides themselves on their problem-solving skills
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• Interest in the education sector
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• Fluent English at professional level is essential
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Send your CV to annemarie@edenrecruitment.ie for this exciting opportunity